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New York Study Tour: Worth by Design Critique

We had the head designer for Worth direct our tour for this stop. It was really hard to hear what she was saying sometimes because the design studio was jam packed with things and people working on many projects at once. Looking around the rooms we went to, most were messy and cluttered with designs, fabric, pieces, illustrations, or the latest magazines. We were able to see some of the line on the models pictures that were taken. The head designer showed us how and what they would do to put together an advertising catalogue. Since they are one of the few designers that still only do direct selling, she explained to us how that worked. They sell their clothing by having a representative go to a home or by having a trunk show. She mentioned there about 500 representatives in the nation.

I did barley hear what the head designer was saying about going to Europe 2 times per year for something and there are mills for fabric that they use that Chanel and Escada used as well. Many of their fabrics would mirror theirs. Gwen Stephani came up a few times through the trip as a style icon but I made note of it at the worth collection. I liked that Ocsar De La Renta’s sweater designer freelances for Worth. Kind of puts that couture spin on garments.

Many times if she is searching for something like paisleys they would go to the Fashion Institute of Technology and look for ones that have been archived. They work a year ahead using trend boards and color stories to keep track of lines they are working on. Every season they do three different groups of color stories for instance, one group would be black and white. Things that sold well are anniversaried for the next year or season.

I thought it was great that a private company not traded on the stock exchange would let us take a tour with their head designer around the Worth Collection. I think that this offered a different outlook on how things can be sold and marketed to people. Directly going to someone’s house to update the wardrobe really makes the line look so much more exclusive and prestigious.

posted by -*K*- @ 1:27 PM