Monday, June 12, 2006

New York Study Tour:Target Sourcing Services/AMC Critique

Walking in to Target Sourcing Services/AMC you see a clean crisp black, red,
and white interior front desk area. They are extremely branded with Targets colors and
commercials playing in the background that was built into the wall. If you were to take a
seat you could not help yourself from staring at these characters bright and bubbly
advertising everything Target carries. The tour coordinator says “the commercials change out every three months”. She gives us our first tour and opened these big doors. We walk through to find what she calls an “Event Space” It is a huge room with seemingly a million windows. The only color I see is white and the track lighting is black. This room she explains is transformed with whoever is coming in that day, week, etc... If Victoria Hagan with her interior design line wants a photo shoot then the drab white room is transformed completely into a colorful house. Whatever they need it for. It was pretty cool. We were able to see the hair and makeup room as well. It was white like the Event Space, just as boring but still fun. We walked out to the receptionist area and she continued to open up another smaller door that contained a large screen T.V. sort of thing with a huge oval table. It was a conference room used for virtual conferences. State of the art equipment combined with many advertising agencies to help them stay competitive. The most important thing she said, was be willing to change.

Finally we were lead into another room to talk with a business analyst for the company. She gave a general overview of what the company and her position does. Her presentation stressed, quality, execution, speed, global sourcing product development, global expertise, valuing cultural differences, quality control, design innovation realizing individual country’s strengths, performance, functional and cross functional teams, product management, great value with quality merchandise, meeting standards, and development. They own offices all over world, 58 in 40 different countries. She mentioned how branding is important, not just what you are selling but yourself as well. Image is everything.

We had another product developer that spoke to us. She was younger but went through
exactly what she does for her job with being a product developer that can cross over in to
fit (she can design too). She works directly with the buyers. Her job is to stay informed. She needs to be on top of trends stemming from Paris, New York, London, Spain, and Amsterdam. I liked her because she had wonderful insight with good advice. She said to “look at every
opportunity in a positive light, take the experiences you have and learn something from
them”.

From what the older product developer mentioned about the internship
program, it sounded like if you had one that was your in with the company. It really was
not cool only getting $20 a day for working. If I was to do something like that I would
have to take out a big chunk of loan money. She gave a good overview of the
program along with the business analist. They gave helpful tips on finding a job and good career
advice that will translate itself onto my resume for years to come.

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